How Research Teams Can Better Collaborate with Product & Marketing
In many organizations, research, product, and marketing teams work toward the same goal—creating value for customers—but often operate in silos. This disconnect can lead to misaligned priorities, duplicated efforts, and missed opportunities to create impactful experiences. Effective collaboration between research, product, and marketing isn’t just a nice-to-have—it’s essential for building strategies that are informed, agile, […]
Five Steps for Using Market Research in Management Consulting
Whether it’s optimizing operations, entering new markets, or improving customer engagement, market research helps consultants make informed decisions. Here are five key steps to effectively use market research in management consulting: 1. Define the Problem and Objectives Before conducting research, consultants must clearly define the business problem they are trying to solve. This involves: By […]
Why Businesses Should Use CATI to Understand Consumer Preferences
Understanding consumer preferences is critical for businesses aiming to stay ahead in a competitive market. While many data collection methods exist, Computer-Assisted Telephone Interviewing (CATI) stands out for its ability to provide accurate, insightful, and actionable information. Below are four key reasons why businesses should consider CATI for understanding their customers. 1. Real-Time Interaction and […]
3 Things Your Customer Surveys Are Missing
Customer surveys are a powerful tool for gaining insights into your audience, but many companies fail to fully leverage their potential. To maximize the effectiveness of your surveys, here are three critical elements that might be missing: 1. Open-Ended Questions While multiple-choice questions are efficient for gathering quantitative data, they often limit the depth of […]